Client:
Ezer Guide
Industry:
Personal and Professional Consultations
Location:
Global
Our Role:
Brand Identity Design
Logo Design
Visual Language
Typography and Colors
Brand Guidelines
Website:
The Challenge:
Ezer Guide launched its first service, a Pre-Marital Consultation to help couples gain clarity before marriage. Most brands in this space either look like loud self-help coaches or cold clinics for counseling. Neither felt right nor provided desired results.
The brand had to feel calm, honest, and trustworthy without being boring or emotional, and it also needed to be ready for five more consultation services that will be added later.
The Solution:
We built a clean and flexible brand system around the Pre-Marital Consultation. The design is simple, warm, and clear so people feel safe when making serious life decisions.
The same design system is ready to support new consultation services in the future without changing the core brand.
Visual Identity:
The brand uses semi-soft, grounded colors that feel steady, reliable, and premium. The fonts are easy to read and feel more like a magazine than an ad. Icons and shapes are used to guide the eye and make information easier to follow. Nothing is added just for decoration.
Applications:
Website
Social Media Creatives
Visual Templates
Brand Collaterals
Inspired by the word “Ezer,” meaning “helper” from the Book of Genesis, this logo features an abstract symbol of two helping hands, capturing support and collaboration. The serif EZER reflects heritage and trust, while the sans-serif GUIDE brings a modern, clear edge. The gold adds a warm, premium touch, balanced by deep navy for professionalism. Together, it conveys EzerGuide’s mission to guide and empower with thoughtful assistance.
