Client:
From the Vault Music Event
Industry:
Music events
Location:
India
Our Role:
Brand Identity Design
Logo Design
Visual Language
Typography and Color System
Applications:
Social Media Creatives
Booking Platform Creatives
The Challenge:
From the Vault Vol. 2 is a 9-hour music event with eight artists. Each artist plays original music and closes with an unreleased track from their personal vault. The event also features stalls for fashion, art, and culture.
The client wanted a fresh look that combined the feel of October heat with a subtle Halloween edge and an oriental touch. Time was tight. I had one week to deliver the complete visual identity and promotional assets.
The Brief from the Client:
Create a visual identity that feels warm and energetic like late October, hints at Halloween, and includes an oriental flavor in patterns and textures. It was intended for social feeds, posters, ads, and stage backdrops.
The Solution:
I developed a bold, flexible identity and a full set of promotional assets in one week that fit well with the given brief.
Visual language:
Warm, bright tones for October heat, selective Halloween colors used as accents, and subtle oriental textures and patterns in layouts. Social kit and ads: square, vertical, and story formats optimized for feeds and paid ads.
